Blogs - here to stay

Blogs - love them or hate them, they’re here to stay.

Let the cream rise to the top.

A review of the blogosphere and it’s implications for enterprise - from the current Business Week, Feb 20, 2008.

A bit of a hyped-up piece, but relevant all the same. I offer it with a word or two of caution:

1.    Enterprises should not be jumping into the blogosphere until they have a pretty clear idea of why, where, what, who, when.

2.    If you haven’t got anything interesting /useful to say, don’t blog, or at least, don’t expect anyone to read it.

Of course individuals can just go for it and play and why not! You are the first audience for your blog afterall (see free e-book on Authentic Blogging), and internal blogging for organisations can have a huge impact. What’s going to be of interest varies a lot depending on where you are sitting. But that’s another story…

“Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out. Our advice: Catch up…or catch you later.

“by Stephen Baker and Heather Green

“Go ahead and bellyache about blogs. But you cannot afford to close your eyes to them, because they’re simply the most explosive outbreak in the information world since the Internet itself. And they’re going to shake up just about every business—including yours.

“It doesn’t matter whether you’re shipping paper clips, pork bellies, or videos of Britney in a bikini, blogs are a phenomenon that you cannot ignore, postpone, or delegate. Given the changes barreling down upon us, blogs are not a business elective. They’re a prerequisite. (And yes, that goes for us, too.)”

Cont…